Also Revel’s Facebook page bears their slogan that is new Wanted
Oahu is the first good news since Atlantic City’s newest casino launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.
New Campaign Working
Using its seemingly apparent ‚Gamblers Wanted‘ campaign including a massive sign plastered close to the front for the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is out because of the Atlantic Ocean tides, and a more approachable ‚come on in and spend your hard earned money‘ strategy is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
‚we think the July results clearly reflect the impact of the ‚Gamblers Wanted‘ campaign,‘ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will likely be wanting more gamblers; the figures for every one of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other casinos that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, by having a 6 per cent jump in comparison to last year.