Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Two fancy mail-order businesses would get together under a tentative deal established Thursday, with Neiman-Marcus Group acquiring the Horchow Mail Order company for an sum that is undisclosed.

Horchow, a independently held Dallas company began by an old Neiman Marcus worker, sells household that is elegant and gifts through the Horchow Collection along with a wider selection of product through its Trifles catalogue and discounted close-out products through the Grand Finale catalogue. The business has yearly product product sales of greater than $100 million.

Neiman-Marcus Group’s division that is main Neiman Marcus of Dallas, offered $65 million to $70 million of product by mail for the 12 months ended July 30.

Maxwell Sroge, an expert on mail purchase, stated the offer is sensible both for businesses.

“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and company that is consulting. He noted that the mixture provides good possibilities for consolidating personal computers and purchasing staffs and therefore both businesses should be able to draw prospective customers from each other’s e-mail lists.

Neiman-Marcus spokesman Peter Farwell stated Roger Horchow, president of their business, will remain on for the reason that capability and get earnestly active in the company. “It’s a really effective business with good administration, and then we anticipate continuity,” Farwell stated. (Sroge, whom said Horchow Mail purchase happens to be shopping for a customer for quite a while, stated the organization recently was in fact rumored to own “serious losses” or become just marginally lucrative.)

Farwell included that the offer would complement Neiman’s existing mail purchase by broadening its assortment. „Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent“ weiterlesen